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Delta Fitness Center
Corporate Branding
June 11th, 2019
Corporate Branding / Brand Guidelines

The Project

PETROFUEL (T) Limited is an oil company registered in Tanzania. They are into petroleum products and logistics. Their requirement was an extensive branding with the latest trends in the advertising field. Being our international client from petroleum field the branding was truly a gem of a project for us.

he logo was derived from the letter ‘P’ and a fuel nozzle. An easily identifiable logo for a petroleum company resembling a blue crane, their national bird is created. Normal font was used since it was the best-suited one for the logo.


The client was in need of a novel concept that goes well with their business segment. The demand was for a simple and relatable logo that is easy to remember.

  • Must use bright tones
  • Must be relatable & easy-to-remember
  • Easy for signage installations

Our Approach

The entire branding was focused to be of a true corporate type since the exposure of a petroleum brand is entirely different from other kinds of products. This project was indeed a wonderful experience and helped us to learn something different.