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client
Mlounge Mens Wear
services
Corporate Branding
Location
India
category
Corporate Branding / Brand Guidelines

The Project

As a part of re-branding M LOUNGE, one of the prestigious projects accomplished by Capio, the first step was to execute the thoughts and plans regarding an exceptional logo.

Team Capio developed two different logos for M LOUNGE keeping in mind all the restrictions and guidelines. These two logos had one thing in common. The basic shape used was a square in both; two different possibilities of the same concept.
NO FASHION STYLES WITHOUT A SQUARE ; THE BASE OF ALL SHAPES

color pallete
#000000
#222222
#444343
#818181
#949494
#b8b7b6
#c0c0c0
#e2e1e0
Color Approach

STRONG FOREVER

It was restricted to a limited set of colours. A black and white combo was preferred so as to convey the idea of masculinity which is the chief category of the target audience.

Challenge

The new logo was supposed to be of an international standard using a limited set of colours. The shapes needed to be sharp and the font was needed to be single.

  • Luxurious & world-class appeal
  • Limited set of colours
  • Black & White colour combo - preferred

Our Approach

Before finalizing the logo, our team conducted a detailed survey to monitor the public interest and readability of the logos. The suitability of the selected logo is re-assured through different relevant applications. The logo followed an international style as the brand has a clear business vision.