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MJ FOODS is the manufacturer of high-quality masala powders, spices, condiments, rice and wheat powders. We were approached to give a different look for all their products in the spice segment. Capio chose a different concept of art showing India’s cultural diversity on MJ FOODS masala packages.
We had to fix the colours so as to make the packages look attractive and at the same time, make the change of cylinders manageable during the printing process.
The branding had to be catchy and powerful in order to outdo that of the competitors. After an effective client discussion, our consultant experts traced their market, needs, target audience and advertising requirements well and we suggested window package. The masala package designs derived their inspiration from the cultural diversity of India. Three different colours were given for chilli powder, turmeric powder and coriander powder.