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We cherish this project as one of our prestigious works, designed for Bakhresa Group, a major industrial group in Tanzania, with a turnover of more than eight hundred million US Dollars. We approached this work in a very different manner to go the extra mile in the market.
Capio revamped around eight different flavours and eight new products under a new brand name called BONGO.
We used fruity tones and vibrant illustrations to make the package designs stand out from the crowd.
Client’s demand was for a variety of innovative designs. The limitation was to work out novel designs adaptable to the packaging style which had already been in use, as a change in the packaging would mean a total upgradation of existing machineries and transportation media, which was not feasible at that time.
We had to be careful at every step as the expectation was high. Each member at Capio sat together, discussed for hours as to sort out the best possible ways to meet the client’s needs and the results were more than ‘amazing’.