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A brand is a voice and a visual is a sense, build the identity by using the essence of both as a combo which makes a company what it actually is. A good bottle of perfume is as good as a great piece of poetry. And flowers are indeed Mother Nature’s colorful poetry that is appealing to all equally. Arising to be the signature perfumes for young as well as old alike, A’ssence must be appealing to people of all ages. And the actual derivation of the logo has been inspired from the wavy petals of rose, the unique floral and poetic expression of nature.
The client was looking for an identity that is relatable and easily remembered by the customers.
The style we followed brings an icon in the brand name itself which is a modern and simple.