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Branding and Package Desinging

The Project

A proper packaging reveals the actual quality of the product that helps people to recollect a brand. And the branding creates a strong positive perception of a company. Being an international brand that sprouts from the Indian legacy of flavors, it would be great to have Manghera’s Mirch Masala package designs be rooted in Indian culture in a way that resonates with the tastes of a foreign audience. Here, the predominant part of this logo is the pictorial representation of the Man behind as well as at the forefront of this massive venture, Mr. Pawan Kumar Manghera himself. A masterpiece of Indian art curated exclusively for the brand completes the logo by eliciting a smile of amazement from every valued customer.