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client
Minibells
services
Corporate Branding
Identity Design
Brand Guideline
Location
India, South India
category
Luxury /
Celebration

The Project

The client came to us with a dire need of branding their vision of serving a range of audience that can afford luxury in every need.

Colour pallete
#e20040
#de295c
#dc5b7f
#ddacba
#ffc500
#f9cf41
#ffdc94
#ffedc7
Colour Approach

Premium Range

Feminine & Jovial

We selected a combo of bright yet elegant tones to match the context and to attract first class audience to this luxurious brand.

Challenge

Client’s demand was ‘a premium look with minimal presentation style’. Several meetings were conducted before we finalized our design so as to leave no chance for dissatisfaction.

  • Easy-to-remember
  • Luxurious look
  • Primary focus – Female customers

Our Approach

The client was sure of what they wanted but was clueless about how to get it done. But Capio took it easy and derived inspiration from the most beautiful concept of ‘smile’ which evidently represents what the brand stands for.