Are your creative advertisements targeting your right audience?. Are you aware of layman’s perspective of creative ads?. Which one you prefer? An advertisement which meets your imaginations or which matches audience preferences?. Let us have a close look at how a creative advertisement should be approached.
First of all. What is a creative advertisement?. All we know it is an advertisement
in creative way. Fine. But it is a lot more than that.
“Nothing is more efficient than creative advertising. Creative advertising is more memorable, longer lasting, works with less media spending, and builds a fan community…faster.”- Stephan Vogel
Experiments show that creative advertisements inspire more customers and lead to a positive attitude towards it. Many creative advertisements seem irrelevant for us. But if we closely trace the response it get from audience side, those advertisements may turn to be the profit raiser.
While evaluating a creative advertisement, the main point to be ensured is that creatives should be based on customers’ point of view. As a client or as an advertiser the ads may seem to be ordinary or simple. But if audience demand for a simple and striking concept, just go for it for they are the ultimate market drivers. We should visualize each advertisement from customers’ angle.
A customer profile is more about how layman think and feel, than numbers and percentages. A psychographic categorization towards the audience is very much essential as demographic. Above 97% of laymen are not judging a brand or product by the complexity of designs and copy. They only prefer a creative advertisement which is easy for them to relate and recollect. And only those ads can create a positive response later. So while moulding a creative advertisement we may have to focus more on the customer concepts and expectations than pushing some well packed stuffs.